Tuesday, 10 June 2008

Talking up the market

Every day we open our papers and turn on our radios and TVs to hear about doom and gloom in the housing market. The truth is... it's not as bad as people are making out and, indeed, it's a good time to buy because prices have fallen in recent months.

Whenever the media releases one of these stories, they are making it worse and shaking consumer confidence, with the result that some transactions that are nearly complete are now falling through or being renegotiated.

What the media fail to realise is that if they continue to talk our market down, more estate agents will be forced to close and the media will lose out even more on their already dwindling income stream from property advertising. That in itself will impact on the print media in particular – who are already introducing their own cost-cutting measures as they too fight for survival.

So next time you see a columnist slating our industry and blaming us for the woes of society, I urge you to fight back. Theirs is the literature of ignorance and shows little understanding of what estate agency is about. We need to show those that pen words that contribute to our downfall they could in fact be contributing to their own downfall. It’s a vicious circle – and we’re all in this together.

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